The AdWords content network has been the source of heartbreak and of joy for countless advertisers over the years. There are many opinions on the content targeting and placement targeting but the general consensus is that those new to AdWords should avoid it until they understand it fully. That is about to change. We were recently invited to participate in the new AdWords UI beta. Things have really changed a LOT and to be honest, I don’t really like it yet but there is one feature that really jumped out …

Search marketing consists of two channels: PPC (pay-per-click) and SEO (search engine optimization). Both channels have advantages and disadavatages you need to consider before committing resources to either approach.
Advantages Of Google AdWords Over SEO
Minimal Impact – Most sites won’t need to make design or layout changes in order to use PPC. SEO often requires site design changes, and these changes can be significant.
Instant – Traffic can start flowing in a matter of minutes once a campaign has been launched. With SEO, traffic can take some time to build, …