RT @gabymenta: #PPC# Management – Do It Yourself or Hire Professionals? http://tinyurl.com/ykom5u4 (0:59)By ppcmanagementcompany.co.uk

Twitter have announced a new advertising model, called Promoted Tweets.
Promoted Tweets are paid tweets that appear at the top of Twitter’s search results. The promoted tweet is much the same as a normal tweet in that you can retweet it, reply to it, or mark it as a favourite. The only difference is that it is sponsored. The sponsorship is marked.
Promoted Tweets work much like a banner ad – for now. Advertisers pay per thousand views, however the ads also have a type of quality score. Twitter rewards …

Improving your CTR is now the single biggest thing you as an advertiser can do to improve your AdWords quality score and reduce your CPC. When it comes to CTR, every little helps. Today, I’m going to show you two very simply things you can do to increase your CTR and as a result, your quality score. The following can be implemented easily and immediately but as with all changes to your PPC account, make sure you test the results. If it doesn’t work for you, revert.
Google has recently announced …

In the previous article, we talked about starting a PPC business, and a little about differentiating yourself from your competition. Let’s take a look at practical ways to do this.
Differentiation
Given that the PPC provider market is crowded, you first need to figure out a point of differentiation.
Points of differentiation include level of service, locality, knowledge of an industry, price, level of awareness, etc.
Take a look at your competition and work out what you can do better, or how you can slice up the market to find a niche you can …

The AdWords content network has been the source of heartbreak and of joy for countless advertisers over the years. There are many opinions on the content targeting and placement targeting but the general consensus is that those new to AdWords should avoid it until they understand it fully. That is about to change. We were recently invited to participate in the new AdWords UI beta. Things have really changed a LOT and to be honest, I don’t really like it yet but there is one feature that really jumped out …

Search marketing consists of two channels: PPC (pay-per-click) and SEO (search engine optimization). Both channels have advantages and disadavatages you need to consider before committing resources to either approach.
Advantages Of Google AdWords Over SEO
Minimal Impact – Most sites won’t need to make design or layout changes in order to use PPC. SEO often requires site design changes, and these changes can be significant.
Instant – Traffic can start flowing in a matter of minutes once a campaign has been launched. With SEO, traffic can take some time to build, …